Itsumo Dessert Shop

The renovation of the ITSUMO dessert shop in Batam was a collaborative effort, aiming to challenge local architectural norms. This site’s significance stems from it being the client’s first shop, which she originally designed herself. The aim was to elevate architecture’s perception within its typical ruko (shop-house) context.

The client’s vision for a bold statement where the brand originated fueled the project. This meant crafting a design distinct from Batam’s utilitarian, rapid-development architecture. In Batam’s bustling environment of vibrant, colorful, artificial materials, we aimed for the antithesis: a quiet, subtle experience grounded in natural materials.

Approaching the building we are greeted by a striking white minimalist façade giving away little of what to expect inside. This approach required care: minimalist forms and a restrained, textured facade achieved a quiet statement which was expressive, but still harmonized with the neighborhood.

Upon entering, visitors are struck by the three-dimensional nature of the space—unusual for a typical ruko. A two-story void cuts through the entire building, connecting the 2nd and 3rd floors and is topped by an equally long skylight – the sole source of natural light.

This was inspired by the client’s love serene atmospheres and rain. Framing only the sky with the main opening creates a sense of distance from the busy city. Hidden gutters around the skylight and in the courtyard allow rainwater to flow through the interior, adding the sense of openness and nature to the perfectly sealed space.

The existing concrete structural frame remains exposed in the void’s center. This frame resembles a cage, framing different spaces. Rather than viewing it as an obstacle we believe it introduces necessary complexity and ambiguity to an otherwise straightforward space. Aesthetically, it is the centerpiece; symbolically, it is a reminder of the local architectural context.

Another key driver was giving each ITSUMO location a distinct identity. Batam’s brief demanded stricter, sharper geometry—an intentional contrast with other locations. Black was assigned as the main color. We drew inspiration from avant-garde Japanese fashion’s layered textures – quiet and subtle, yet confident and rich. The predominantly black interior needed to avoid feeling somber. The team researched naturally black or stainable materials like stone, metal, and wood. Juxtaposing raw gray concrete with varied black and brown elements created harmony and depth.

The unusual dynamic of complete client trust also presented a challenge. Accustomed to constraints, we found rare artistic freedom. This shifted our internal process, making us our own critics. It was a profound exercise in translating a client’s essence through our artistic lens.

Ultimately, communication and iteration defined ITSUMO. Consistent dialogue between architects, client, and contractor was crucial. Exploring numerous options for every detail, proved vital. The dedication of the craftsmen at Room Studio, producing countless samples, was key to achieving the desired feeling.

In essence, ITSUMO makes a powerful statement: meaningful architecture transcends location. Despite Batam’s identity as a pragmatic city prioritizing function over expression, we believe every place deserves thoughtful, innovative design. Our response, embodied in ITSUMO, is that such design inspires and pushes boundaries, regardless of context.

ITSUMO is a catalyst, aiming to challenge assumptions. The project reshaped our approach, highlighting the impact of trust, the value of collaboration and architecture’s power to elevate the ordinary.